Market challenges: scientific data
Switching to a new pet food is a big decision. Steps are needed to make the transition smooth and stress-free for both pets and their owners. Cats in particular are notoriously picky eaters and must be guided through the transition process. Outstanding palatability and nutritional value are essential, as is consumer education.
The solution: conduct studies together
Knowing that consumers rank scientific data even higher than veterinary endorsements, Yora and Protix are involved in joint studies to back the positive benefits of insect protein. Both companies share the conviction that we need to do more research and carry out more studies to collate supporting scientific data.
The benefits: goodness for pets & the planet
- Tasty & nutritious pet food. Yora’s range of dry and wet pet food products and treats are naturally nutritious and rich in vitamins, minerals, and antioxidants and have a low footprint.
- Scientifically proven. Yora’s pet food is well-accepted by pet parents, also because of the scientific research Protix and Yora are conducting.
- Kind to the planet. Yora products have a low footprint, do not pollute the waterways, and do not cause deforestation.